Lüks Linen is a purveyor of handwoven home and lifestyle goods. We work with family ateliers in Southern Turkey to produce lifetime lasting products including towels, blankets, throws and cushions.
Lüks was a sun-bed epiphany, whilst holidaying in Kalkan 3 years ago I noticed the locals using beautiful cotton peshtemals not only as beach towels but also as sarongs and wraps. A few hundred miles from home I thought that I could set up a business importing and selling these here in the UK. The cultural narrative and artisan craft behind these products was the icing on the cake and allowed me to fulfil a lifetime passion to work with and support local craftsmanship.
Yes, absolutely, whilst we do wholesale to a few select retailers. The vision was always to work online as it automatically gives us a much broader reach. We now work with Paypal globally and are localised in over 40 countries.
Facebook advertising has always seen an uplift in conversions although Instagram is becoming increasingly important to us as the visual nature of our products lends itself to the platform.
Growing our email list and consistent communication with existing customers has also paid dividends - as an ethical company with sustainable ethics and lifetime products we have a rich story to tell (in addition to promotions, new products and offers).
Community networking has also been very beneficial to Lüks as a result of which we have been able to increase our presence and brand visibility, collaborate on partner projects and garner editorial coverage. I cannot stress the importance of PR in the marketing mix.
We are also venturing into live events for the first time this year - so we’ll see how that goes.
I initially built our Shopify store myself. I come from a design and advertising background and whilst I understood the importance of UX and how a site should look actually making it happen was a new experience for me and one that I really enjoyed. It has also been commercially beneficial to know the ins and outs of my site so I am not reliant on 3rd parties.
Currently we are using React, however we are in the process of updating the site which has been as is for 2 years now and for the refresh we did employ a designer to create customizations.
Where to start…
Hmmm - I don’t like to dwell on what has been as it has all been a learning curve. One thing I will say is that I would have done more homework on understanding what all the web builder platforms offered - I made the mistake of building my website on another platform before realising Paypal was not an option which is when I discovered Shopify - and thank goodness I did!