Midori Bikinis was dreamed up Summer of 2011 when I booked a one-way trip to visit my now-husband on his tropical home island of Oahu. In the weeks before I left I purchased
quite a few bikinis, all full bottom (definitely the standard at the time, particularly in sunny California). When I got to the beach with him I realized that the style was completely different in Hawaii- full bottoms were
out in favor of cheeky little Brazilian bikinis.
I purchased my first two bottoms at a pretty price and immediately felt confused at the fact that these bottoms required so much less fabric yet cost twice if not three times the amount of the other full- bottom bikinis I had purchased at home.
Midori Bikinis offers unique bikinis in adorable prints to our 100,000+ past and present customers who value quality at affordable prices. Our service begins at our user-friendly website and continues with fast shipping times through to free worldwide shipping and free returns.
Yes, MIDORI BIKINIS has always been an online retailer- ever since we released our first line in 2011. The first platform we worked with was WIX followed by an array of other smaller ecommerce platforms. We got started with Shopify in 2013 and have never looked back. It offered the best themes by far and allowed for advanced customization along with superior customer support.
Instagram has spread the most awareness of Midori Bikinis and created the most value for us through user- generated content. Our swimwear line is frequently tagged within our customers’ posts; illustrating proof of purchase
to those who may be contemplating shopping with us.
Until late 2016, we didn’t take advantage of Facebook ads however since then we’ve begun to navigate the platform and have found that it’s helped us in our efforts to reengage past customers while also channeling new customers to our site.
While sales through Pinterest have been almost nil we do find that engaging with past customers through it has helped maintain loyalty to our brand. Our Snapchat following grew fast and added value by allowing for almost immediate responses to customer questions.
Instagram is our most successful marketing avenue.
I built our Shopify store from a store theme, we initially launched within two weeks.
Our current theme is Turbo. We have done minor customizations to it.
First and most importantly we use ShipStation for order fulfillment.
Other apps we utilize on a weekly basis include:
Monthly sales in 2016 topped at just over 300k for our highest grossing month (May).
There’s truly nothing I would do differently if I had to start over. Everything we’ve gone through for the better or worse has lead us to where we are today and we couldn’t be more excited or thankful for the opportunity to continue to grow in 2017!