Lelini sells premium silk pillowcases made with the finest mulberry silk and certified non toxic dyes.
My background is in eCommerce and for 10 years I have been running a eCommerce store called FunkyChristmasJumpers.com which sells our uniquely designed novelty Christmas Jumpers. With my experience in the area I always wanted to launch a new site. I had heard the benefits of Silk pillowcase mentioned many times through some of my friends who worked in the hair dressing world. Initially I thought it was crazy but then researched the area and the benefits as well as possible competitors and thought the products actually had great benefits and it was possible for me to build a new brand starting with the pillowcases.
We reached out to local influencers in the hair and skincare area who worked with us to create a buzz about our launch which directed people to our site. We then collected emails from the visitors and sent out emails building up to our launch. We also targeted females in our Christmas Jumper mailing list.
We spent 6 months talking to different manufacturers in China (and Europe) to find the right type of silk. After many nights of testing while sleeping we found the optimal silk pillowcases. Our initial sales came from the visitors that the influencers helped bring to our site as well as from our Christmas Jumper mailing list.
Apps we use:
We find all the above important and below I will describe why
At the moment our numbers are up and down alot, as we have built our sales on influencers, Visitors peak initially shortly after a influencers post on Instagram or Snapchat with traffic been higher than normal for up to 72 hours. We are currently starting to work on our SEO to help improve daily visitors without the help of influencers. Sales vary from 1-10 a day.
We are working towards improving our SEO and increasing inbound links to our site from established blogs and online publications. We feel this is an essential part for the business that will help improve ranking which will increase daily visitors to our site and ensure long term traffic.
I am a active member of eCommerceFuel.com and find the forum an unbelievable place to grow by knowledge of the eCommerce world as well as learn new tips and tricks for Shopify.