I’ve been involved in the beauty industry in some form or fashion since 1990. I created my first ecommerce website in the mid-1990s using Frontpage. I taught myself html and never looked back.
I love ecommerce. I’m a creator at heart and passionate about animals, healthy ingredients and marketing. I combined all of my passions to launch Orglamix.
Orglamix makes innovative natural makeup with healthy, good-for-you ingredients that deliver real results. Cruelty free and vegan, our products are made fresh daily and handcrafted in small batches. Our products are designed to help you look and feel
your best everyday.
I love interacting with our customers. I’ve received a lot feedback over the years, but the best arrived last week via a handwritten note:
“I’m 70 years old & I’m not beautiful or pretty or even cute by any stretch of the imagination, but your glitter sure makes me feel like I am. Thank -you very much and I’ll be ordering from you for a long time.”
This make me feel good, gives me a sense of accomplishment and explains why I love what I do.
We’ve been blessed to be featured in thousands of blogs, in online magazines like Refinery 29, InStyle and Brit + Co. We’ve shipped orders to 56 countries and all 50 states.
I launched Orglamix on Etsy with six shades of natural eyeshadow. They were an instant success. I sold everything I made within 24 hours. Over the years, the line blossomed organically to include products my customers were looking for using only healthy, minimal ingredients.
Today Orglamix features over 600 SKUS including all natural: foundation, mascara, eyeliner, blush, bronzer, a line of organic skincare and our monthly subscription box. Consumer Affairs rated Orglamix one of the Top 12 Best Rated Beauty Box Companies in 2017.
When I started on Etsy, I took advantage of Facebook. Organic reach was extremely high back then. If you posted something, it was seen by everyone. I had 20,000 highly engaged followers, so Orglamix grew really quickly.
I also did a lot of blogger outreach, over 1000 reviews in the first 12 months. I’d send products for review and bloggers have an opportunity to host a giveaway at the same time. It was a win-win result. Today, I use Facebook ads, blogger outreach and social media to to communicate and connect with fans, potential customers and to grow my business. I do think it’s becoming increasingly hard to find authentic connection. I’m always testing new ideas.
I’m a bit of a social media nerd. I find it fascinating. I learned that although I know how to do something and enjoy it, this doesn’t necessarily make me the best person for the job. Social media is time consuming. It works best when you’re
consistent. Once I was armed with a concrete goal and ready to use social media for a clear purpose, it finally made sense to hire help.
I hired for the platform. Since things shift quickly with social media, I need someone fully immersed. I started with Pinterest, then added Facebook. Next up is Instagram. Outsourcing gives me peace of mind.
The tools we use for social media include: Outfy (I like how you can post to networks like Wanelo, Polyvore, We Heart It, Keep and Fancy along with more traditional platforms like Facebook and Twitter), Sprout Social and Tailwind for Pinterest. Our team uses Slack to organize and share content, images and ideas.
We’ve built our following organically. It was a slow, but steady process. We all start with zero followers. If you’re a new brand, evaluate where your efforts will have the greatest return, and double down there. Don’t believe you have to be everywhere to thrive.
I love to leverage technology to do my work more effectively. These are my top 10 favorite apps that I use everyday:
We ship between 1000 to 1500 orders per month. My goal is to double that by 2018.
I’m working on a few new things.
1. I’m justing putting the finishing touches on a fluid foundation I’ve been working on for over a year. It’s one part serum, one part foundation and aside from amazing coverage and a no makeup feeling, this natural foundation also helps to fight the signs of aging.
2. Experimenting with customers hosting an Orglamix virtual pop up shop.
3. Launching wholesale, so I’m actively working on line sheets and researching stores. Aside from Orglamix, I’d also like to launch a design and style inspired community-oriented marketplace for artists and designers that combines social and shopping with a curation element-- powered by Shopify. Tobias Lütke or Rob Kalin, if you’re reading this, please reach out. xox.
Please visit Orglamix.com or we’re @orglamix on all social media channels. If you’d like to reach out to me personally, feel free to email me [email protected]. I love connecting with fellow Shopify or Etsy entrepreneurs.
Vegan, Cruelty-Free Makeup