We sell unique handmade jewelry created from dandelion seeds, feathers, immortalized flowers, clover, leaves and crystals. Many of our pieces can be customized with your choice of charms, chain lengths etc. All purchases
come in a handcrafted gift bag or box.
I’ve always loved dandelions - they bring back childhood memories. I started creating dandelion seed jewelry about 2 years ago and then from there was inspired to incorporate flowers, leaves, feathers and other pieces of nature into my jewelry. I got started using shopify in 2016 with my other store (the Dandelion Wish Co.) but recreated the store with all my updated designs and renamed it ‘The Wish Co.’ in January 2017.
I built it myself through a lot of trial and error. Fortunately Shopify is very user friendly and the 24 hour chat service has been a huge help.
I am using the Debut theme. I have customized it using the available shopify customizaton tools. I have created a slide show for my header and customized all the collections and individual products visible on my homepage. I was also able to customize my ‘About’ section, Footer and Checkout page through the theme customizer
It took about a week to complete from start to finish, with several hours work each day.
I was already selling my products on Etsy, and was able to import these listings onto Shopify which saved a lot of time. Shopify’s bulk editor also made it easy to edit listings quickly.
Since recreating my store, I have not had the chance to do a whole lot of marketing as of yet, but plan to start Facebook advertising and Google Adwords. I am still working on optimizing the store’s SEO and plan on using Mailchimp for email marketing.
I use the following apps in my store:
The most important ones at the moment would probably be Coin, as I sell a lot of products internationally. Also Limespot has been great for upselling and increasing cart value.
Some of my best selling jewelry is already made up ready to go, but then each piece is customized (ie chain length, color, charm etc) based on the customer’s selections. Other pieces are made from scratch. All are created by myself and shipped out on the same business day.
At this point in time I am averaging 5-10 orders a day through Amazon and Etsy.
I have not yet had the chance to market my new Shopify store as it has only been completed for a little over a week. I am looking forward to slowly increasing the traffic and sales through my own store and building a customer database.
My goal is to receive the majority of my sales directly through my Shopify store rather than through online marketplaces.
As this was my second attempt at creating a Shopify store, I am pretty happy with the way everything worked out. My advice for Shopify store owners would be to utilize the apps available. There seems to be an app for almost anything and everything, and this is a great way to further customize your store and take it to the next level. If you are currently selling through other online platforms (ebay, amazon etc), I would also suggest making use of the Shopify importing tool as it is a huge timesaver. I was not aware of the bulk editor in the beginning, but have since saved a lot of time using this fabulous tool!
Handcrafted, nature jewellery